Their mission is to deliver cars and mobility solutions that heighten city life for customers today and tomorrow. Core to all MINI cars is their unique go-kart feeling, their iconic design, and their creative use of space.
MINI is straightforward, sincere and authentic. MINI blends creativity with cleverness, offering an open platform for people, design and a vibrant urban life. MINI’s spirited attitude to life inspires people.
In 2019 the Mini brand and True. crossed paths for the first time and decided to collaborate. This collaboration meant getting a stand at Mini their popular Fan & Track Day on Circuit Zolder, in Belgium. True. became one of the representatives for the lifestyle part at the event.
After a big succes in 2019, both parties decided to join forces again and this time around for an even bigger and better event in 2022. Once again True. will be one of the representatives for the lifestyle part of the Mini Fan & Track Day, and will even host a give-away.