True. started in 2017 from a passion for sneakers and is now a platform where the worlds of sneakers, fashion, culture, and lifestyle merge into True. We think it’s important to build communities around things we care about. This is a creative space for the people, by the people.
Our goal is to provide our community with the most exclusive drops and products, with the best price. We offer good and reliable service with fast shipping all over the world. Our motto and believe is that anything is possible and every shoe is findable. In providing our community with the most exclusive drops their literally are no limits as in how far we could go in the search for a specific item. From sourcing shoes all the way in the Philippines, to delivering shoes in Monaco. From visiting Zurich for a specific sneaker, to see the enjoyment of a customer in London when receiving them. From buying the most limited sneakers overseas in the USA, to shooting the dopest content with them back in Europe. The world isn’t big enough. After all we want to evolve from being your normal sneaker destination, to a safe place and cultural hub for the people who enjoy the lifestyle and sneakers.
We want to spread our love for sneakers, garments and culture to you, our community!
As a kid I was always into sneakers and way before the sneaker hype spread out to today’s mainstream audience, I already owned a serious collection.
My passion for sneakers spread over to my friends and family and at a young age I was the “shoe fixer” and “sneaker guru” for my buddies. I could dream every detail of all these special pairs, in my eyes pieces of art, that everybody wanted and which now almost all have converted into real classics. To get these sometimes exotic pairs I spend all my free time checking out shops and surfing the internet in search of that impossible bargain. As I was selling and buying more and more sneakers my room at my dad’s house piled up with boxes stacked from floor to ceiling, leaving just a small space for my bed.
It is from my bedroom in my dad’s house in Amsterdam that the True. business concept emerged. Most of the weekends and evenings were spent driving around delivering sneakers across the country, spending my profits on fuel to get to clients. Nowadays we have an office and shop in shop in Ridderkerk and I’m proud to be with a great team of sneaker heads that share my passion and vision that enable us to serve clients all over Europe and sometimes even beyond.
My philosophy is simple, we treat our customers like I treat my sneaker collection, with love and respect.
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